The Collaborative Platform for Healthcare Equipment

Marketing Strategy Overview

THREE TIER OFFERING

Go-To-Market ∙ Providers ∙ Solutions to Speed Adoption

Go-To-Market ∙ Suppliers Solutions to Speed Adoption

FILL TIER ONE PIPELINE

Targeted campaigns to specific audiences to drive web traffic and both online/offiline conversions.

Thought leadership content in variety of media formats to position OpenMarkets as industry experts.

Optimization of website, landing pages and Google campaigns to drive both paid and organic search traffic.

  • Target high volume/high cost equipment
  • Target supplier names
  • Healthcare supply chain software

Targeted digital and social ads to drive website visits.

Highly optimized website and campaign landing pages to quickly move people through the funnel to conversion.

  • All relevant information
  • Multiple calls to action
  • Video
  • Sign up
  • Tracking in CRM

Audience specific conversion paths that provides simple conversion opportunities at the early customer journey stages with stronger buying conversions at the end.

  • Webinar Sign Up
  • Download white paper
  • View case study
  • Watch video
  • Request a demonstration

Use of marketing automation to collect contact information and gauge level of interest from prospects.

  • Form fills
  • Automation based on site activity
    • Remarketing/Email Campaigns
    • New Services & Offers
    • Website Landing Page

Marketing and sales connected via CRM platforms to quickly notify sales of new opportunities.

CONVERT TO TIER TWO

Targeted campaigns to Tier One providers/suppliers on best practices for platform utilization and educate on upgrade options.

Promotional content in a variety of media formats to demonstrate upgrade opportunities and ways other providers are utilizing the platform.

  • Case studies on Tier Two
  • Testimonials about Tier Two
  • Feature demonstrations
  • Press Releases
  • Article Placement
  • Proprietary Content:
    • Supplier/Provider Surveys
    • OM Purchasing Forecast

Social engagement with Tier One providers/suppliers to encourage interaction with brand and other providers/suppliers.

  • Webinar Sign Ups
  • Demonstrations
  • Case Study/White Paper
  • Watch video
  • Share

Website enhancements to help Tier One providers/suppliers easily navigate to relevant information on upgrade opportunities and additional features/benefits.

  • All relevant information
  • Multiple calls to action
  • Video
  • Sign up
  • Tracking in CRM

Use of marketing automation to collect contact information and gauge level of interest from Tier One providers/suppliers.

  • Email/Call/Form Fills
  • Automation based on site activity
  • Remarketing/Email Campaigns
    • New Services & Offers
    • Website Landing Page